Macleod Agencies
Helena Sorel was established in 1992. Having built up a loyal following in their native country this family run business has recently branched out into the international market.
Consisting of two main collections per year Helena Sorel’s style embodies creativity and femininity. They use structure and elegant tailoring to convey a timeless, sophisticated look, with an urban twist and working girl chic.
In 2009 the company was restructured, with the help of new partner Group Fashion Invest, Helena Sorel created a new marketing and commercial strategy which involves moving the brand into other European markets.
Collaboration in 2010 with famous press agency Dress Code has seen Helena Sorel selected by top editors including Marie- Claire, Studio Elle and Grazia to grace their fashion pages.
Helena Sorel is competitively priced and their partnership with a factory ensures a 98% delivery record.