
Muge Ersin, the designer of Atelier Yume, worked in the communication sector establishing her own PR company serving many multi-national brands. However, the dream of being a fashion designer urged her to study fashion in La Salle Fashion School in Istanbul.
Atelier Yume, meaning ‘The Atelier of Dream’ has become a brand which is closely followed by the contemporary woman in Istanbul. The most outstanding features of Atelier Yume outfits are the unique and individual expressions they have. Yet, they are all wearable in daily life both in day-time and in the evening.
The collection is mainly dresses composed of jersey, silk and cashmere combinations. The essence lies in the authentic details which defines and distinguishes the whole line.
Thanks to the extensive Art History classes she has taken, Muge Ersin is a designer with the view of an artist/painter. She adores the dance of colours. She combines geometric patterns, embroidery details and fabrics with different textures. The designers skill in easily combining various patterns with different textures, and vintage with contemporary fashion is a reflection of this familiarity with eclecticism.